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PRESS RELEASE: Football Aid Launch Brand New Website


After months of hard work and extensive planning, Football Aid are delighted to launch its new multi-purpose website. 

Football Aid has been organising charity football matches across the UK, Europe and USA for over 18 years now, and the new design aims to further strengthen its digital presence as well as creating a smoother, user-friendly navigation for its trusted and valued fan base and global partners.

Football Aid worked alongside The Union, an Edinburgh based award winning marketing agency, on the website project where the agency offered invaluable expertise and insight throughout, ensuring the new and improved site boasts a fresh look, improved functionality, and is fully responsive for desktop and mobile browsing.

In parallel, Football Aid has also undergone a brand refresh; with the release of a new and modernised logo and visual identity.

David Dale, CEO at Football Aid & Field of Dreams said:

“We are delighted to be launching the ‘new’ Football Aid website and we hope all of our participants, partners and supporters will be delighted with the updates we have made not only to the look and feel of the site, but also the user journey as they look to secure their position(s) in our unique ‘Live The Dream’ events. We remain committed to being at the forefront of technology and would like to thank The Union for their skills and expertise in adapting and developing the bidding engine and technology platform upon which our site has been built. Our website is pivotal to our ongoing success, and we are confident this will ensure we are best placed to offer an unrivalled experience to our supporters – both online – and on the field of play. All of which is supported by our refreshed brand and visual identity, at what is a very exciting time for Football Aid.”

Andrew Baker, Digital Account Director at The Union said:

“It’s been very exciting to be part of such a forward thinking and innovative project. The complex bidding engine will provide users with a very intuitive experience and the website truly captures what Football Aid is all about. The website is fully responsive and has been built using the latest technology to support long term sustainable growth. With the new proprietary bidding engine, users will be able to bid, buy, sponsor to play and seamlessly navigate across the website to quickly find positions and teams available.”

For more information, please visit the About Us page or send an e-mail to info@footballaid.com.