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Football Aid Release 20th Anniversary Logo

Over the past few months, we have been working closely with Big Think - a digital marketing agency based in Glasgow to create a new logo to officially mark our 20th Anniversary. We intend to celebrate our 20th Anniversary in numerous exciting ways throughout the 2020/21 campaign, and the new logo is just the start of these celebrations.

Since we were formed back in 2000, we have been extremely proud to have delivered so many special and magical moments – most notably, providing over 19,500 football fans from around the world the chance to Live the Dream in more than 740 matches at some of the most iconic stadiums all over the UK, Europe and USA, while pledging over £2.4m for charity. All of these amazing achievements and memories wouldn’t have been possible without the magnificent support from our partner clubs, participants, supporters, team of volunteers, sponsors and partners who have all played a significant role in helping to make our vision become a reality.

A massive THANK YOU to you all!

David Dale, CEO at Football Aid & Field of Dreams said:

“In celebration of the Football Aid journey and success story over the past 20 years, we are delighted to present our 20th Anniversary logo. As we look back with great pride at the events, memories, and dreams come true we have delivered, we now look forward with excitement and optimism that very soon we will be back to doing what we do best – delivering our truly magical Live The Dream events at stadiums across the UK and Europe – bringing joy and happiness to the lifeblood of the game – the supporters. We thank each and every individual who has been part of our journey, and we look forward to your ongoing support.”


Our aim was to create a logo that would mark this key milestone in our history, while remaining consistent with our well known and well recognised brand identity / digital presence. For this reason, our new anniversary logo will retain the traditional “Football Aid” ball and text, with “CELEBRATING 20 YEARS” added in ribbon format to complete the new look logo.

As we reflect on the past 20 years, this logo celebrates our journey, our achievements, and the dreams we have made come true for so many. It also represents our commitment to the future, as we look ahead with great pride, optimism, and excitement. 

Stay tuned for a very exciting online auction we will be hosting on our website where you can bid for your very own piece of Football Aid history!